MESSAGING + WEBSITE AUDITs

Brand-Consulting

Messaging audits and hourly consulting are for you if you're not quite ready to invest in a full branding package, but seek feedback or clarity around your brand identity or communication strategy.

Messaging audits begin at $175.

Not sure if your communication efforts are making the right impression? Sign up for a messaging audit to find out exactly what your content is really saying - and how to make sure it's aligned with your brand and business goals. I'll review all or a selection of your platforms and materials, such as your website, blog, social media channels, marketing deliverables and client material.


WEBSITE COPY AUDIT

Includes:

  • Complete review of all the content on your website, including your home page, about page, services, blog posts, and more
  • Personalized document of notes and suggestions broken down by webpage

ONLINE CONTENT AUDIT

Includes:

  • Complete review of all the content you publish online, including your website, blog and social media channels
  • Personalized document of notes and suggestions broken down by webpage and platform

Full Messaging Audit

Includes:

  • Complete review of all the content you use to communicate with your audience, including your website, client materials, marketing deliverables, blog and more
  • Personalized document of notes and suggestions broken down by webpage, platform and document or deliverable

CONSULTING

Brand-Audit

Messaging audits and hourly consulting are for you if you're not quite ready to invest in a full branding package, but seek feedback or clarity around your brand identity or communication strategy.

Consulting sessions can be held over virtually over Skype, or in-person if you're located in Southern Arizona. You can expect a collaborative, workshop-style experience that helps you push your business forward and communicate with confidence. All you need to do is bring your ideas and an open mind. I'll provide the creative exercises and plenty of snacks!

Consulting sessions are $150 for the first hour and $100 for each additional hour.

Prior to our meeting, I will send you a questionnaire to make our time together as productive as possible, and afterwards, a personalized document of notes and suggestions based on our results.


BRAND IDENTITY

Potential topics:

  • Articulating your mission, or core purpose, statement
  • Creating a motivating vision board and statement
  • Identifying your target audience and their preferred communication style
  • Defining your brand values and coming up with contextual statements to drive decision-making
  • Determine your market positioning and outreach methods
  • Defining your brand personality traits and archetype mix

Brand Voice

Potential topics:

  • Discovering how your brand foundation (mission, vision, values) audience personas and company culture come together to create a consistent, honest and appealing voice
  • Defining communication attributes with examples to reference
  • Identifying your target audience and their preferred communication style
  • Defining your brand personality traits and archetype mix and learn how they inform your point-of-view, language and tone
  • Identifying key brand stories and messaging that will resonate with your audience

Communication Strategy

Potential topics:

  • Individual webpage or document review with feedback for improvement
  • Identifying key brand stories and messaging that will resonate with your audience
  • Defining communication attributes with examples to reference
  • Coming up with communication objectives to share with your team
  • Creating a word bank based on your brand's key terms to make your writing electrifying, rather than stale
  • Creating brand hashtags for social media campaigns and marketing

*Custom consulting topics are available by request!