Posts tagged Parks and Recreation
Brand Identity Guide Sample: Leslie Knope

The Brand Voice Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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