It happens to every entrepreneur. You’re finally redesigning your website, procrastinating those accounting tasks or checking for the small typo on your about page that your mom pointed out. However you get there, you find yourself reading through your own content.
As you skim each sentence, your stomach drops. That space between your eyebrows shrinks, creasing with tiny little lines. You’re horrified. It all sounds...so, so off. Stiff. Lifeless. You think to yourself, “Did I even write this? What if I’m losing sales because people think I’m a robotic drone with no personality?!”Read More