Justin's brand voice is conversational, confident and unabashed. All of their messaging is packed with personality – you can practically hear this product description being said aloud as you read it.
Regina has made a name for herself by providing value-packed content for her venerable army of fans. And her consistent voice is a large contributor to her reputation as a trustworthy expert! It's approachable, candid and authoritative without being patronizing.
PENCILS OF PROMISE
Pencils of Promise is a nonprofit that's doing just about everything right. Their clearly defined brand voice is optimistic, community-focused and to the point. They keep things short and bold, rather than adding extraneous words.
Target's brand voice is upbeat, celebratory and friendly. They don't shy away from playful banter and take advantage of opportunities to use emojis!
When your brand voice permeates all of your communication outlets, even seemingly mundane information becomes interesting. Chasing Paper spices up their FAQ section with cheery, helpful responses that entertain and inform.
KATE SPADE NEW YORK
Kate Spade's brand voice encompasses everything we love about their overall business model: whimsy, cheer and a little sass. The use of all lowercase is a style signature, and perfectly complements their casual tone.
I know. Taco Bell? But seriously - they're dominating Social Media lately with their silly GIFs, colloquial captions and informal approach. And you have to admit, it's targeted so precisely for their audience.
Just in case you didn't hear this yet today: you're beautiful, you're worthy, and you're so dang awesome! Today is a good day for a good day! After a weekend away, home felt even better (and that cute furry face was so excited to see us! 🐶) Spring is in the air, I have no voice, a full cup of tea, and I'm about to take a nap (because why not?) Fun fact: I don't hate Monday, in fact, I sort of like Mondays because I get to get back to what I love and do it in yoga pants! How are you doing today, darling? How can I encourage you or pray for you? 👭🙌🏻🎉 #kutchercraftsman
Jenna Kutcher, a photographer from the Midwest, is a prime example of building a personal brand through a curated voice (and impeccable work!) She is encouraging, supportive, and down-to-earth, which makes her naturally personable.
Want your brand voice to stand out like these? Let's make it happen!