"Your customers don’t buy your product to do your company a favor. They’re doing it because your product makes their lives better. So if you want to sell something, you need to explain how you’re helping them.”
– Nadia Eghbal
A basic question to ask yourself is, ‘Are my words creating separation or are they creating connection?’
– Charlotte Kasl
"Use short words, short sentences and short paragraphs."
– David Ogilvy
"I avoid [writer's block] by not getting it. Because I write like I talk and I don’t get talker’s block."
– Seth Godin
“Tell people what they can do with your product, not what the product does.”
– Bernadette Jiwa
"Write freely and as rapidly as possible and throw the whole thing on paper. Never correct or rewrite until the whole thing is down."
– John Steinbeck
"If something inside of you is real, we will probably find it interesting, and it will probably be universal. So you must risk placing real emotion at the center of your work. Write straight into the emotional center of things. Write toward vulnerability. Risk being unliked. Tell the truth as you understand it."
“So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?”
– Ann Handley
"If it sounds like writing, I rewrite it."
– Elmore Leonard
"Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia."
– Kurt Vonnegut
"Everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt."
– Sylvia Plath
"Think of your content and copy as being like a first date. It’s the way your brand starts establishing the kind of relationship that leaves people wanting more. Your content doesn’t need to give all of the facts; it simply needs to foster the next conversation with a customer.”
– Bernadette Jiwa
“Assume the reader knows nothing. But don't assume the reader is stupid.”