Posts in Brand Voice
Brand Identity Guide Sample: Leslie Knope

The Brand Voice Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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Brand Identity Guide Sample: Hogwarts School of Witchcraft & Wizardry

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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Brand IDENTITY Guide Sample: Lorelai Gilmore

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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Brand Voice 101: Why You Need One, Right Now

Think about the brands that you love. Not just “I would recommend this to a friend" love, but major league love.

When they post on Instagram, you always read the caption. When they release a new product line, you immediately add it to your slew of open tabs. You may have even laughed out loud (in real life) while reading their weekly newsletter.

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