Onboarding Guides For Event Professionals: Exactly What To Include For New Clients

You know those endless hours you spend at your keyboard, answering client emails that ask the very same questions over and over? Photographers, planners and caterers, this goes straight out to you: SAVE YOURSELF. And your time! Get a client onboarding guide.

Five Minute Copy Fixes: How To Improve Your Copy Right Now

It happens to every entrepreneur. You’re finally redesigning your website, procrastinating those accounting tasks or checking for the small typo on your about page that your mom pointed out. However you get there, you find yourself reading through your own content.

As you skim each sentence, your stomach drops. That space between your eyebrows shrinks, creasing with tiny little lines. You’re horrified. It all sounds...so, so off. Stiff. Lifeless. You think to yourself, “Did I even write this? What if I’m losing sales because people think I’m a robotic drone with no personality?!”

Brand Voice Guide Sample: Hogwarts School of Witchcraft & Wizardry

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

Brand Voice Guide Sample: Lorelai Gilmore

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

Takeaways on Startups, Marketing & Female Success from Create & Cultivate LA

At the beginning of May, I attended the Create & Cultivate conference in downtown LA. If you follow me over on Instagram, you already know that I spent all day gushing over the impeccable decor, pop-up shops and endless snacks. And then, of course, there were the crowds of creative women in attendance (500, to be exact), and the inspiring speakers that came to drop knowledge bomb after knowledge bomb. Honestly, for this introvert, it was overwhelming – in both incredibly positive and slightly negative ways.

Brand Voice 101: Why You Need One, Right Now

Think about the brands that you love. Not just “I would recommend this to a friend" love, but major league love.

When they post on Instagram, you always read the caption. When they release a new product line, you immediately add it to your slew of open tabs. You may have even laughed out loud (in real life) while reading their weekly newsletter.