Brand Identity Guide Sample: Leslie Knope

The Brand Voice Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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How To Create a Brand Voice Cheat Sheet (+ a Free Template!)

If you've ever stared down your screen, stuck on writing a product description or Instagram caption – you're not alone. We may know our business better than anyone, but coming up with original, compelling content on the reg is no easy feat. Keeping it on brand all the time, too? Yeah...not happening. 

But there's a way to break through the writer's block and consistently create content that serves your brand and your audience. This little secret is a quick, abbreviated reference guide for writing on the spot – I call it a Brand Voice Cheat Sheet. Here's what to include!

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Theresa DelaneyComment
10 Surprising Words You Should Not Use To Describe Your Brand

You know the old adage: show, don't tell.

It's one thing to share the adjectives below internally as attributes or values that your company aspires to. But describing your business with them directly to your audience is kind of like using them in a job interview. Not exactly convincing, and you risk coming across as cocky or in-genuine.

Treat your audience like a hard-hitting interviewer and let your actions speak for themselves. It'll build confidence in your brand and make it more relatable. Win, win!

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Theresa DelaneyComment
Five Minute Copy Fixes: How To Improve Your Copy Right Now

It happens to every entrepreneur. You’re finally redesigning your website, procrastinating those accounting tasks or checking for the small typo on your about page that your mom pointed out. However you get there, you find yourself reading through your own content.

As you skim each sentence, your stomach drops. That space between your eyebrows shrinks, creasing with tiny little lines. You’re horrified. It all sounds...so, so off. Stiff. Lifeless. You think to yourself, “Did I even write this? What if I’m losing sales because people think I’m a robotic drone with no personality?!”

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Brand Identity Guide Sample: Hogwarts School of Witchcraft & Wizardry

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

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Brand IDENTITY Guide Sample: Lorelai Gilmore

The Brand Voice Guide Sample series is intended to be an informative, entertaining introduction to brand voice development and strategy. All characters, locations and references are the property of the respective creators.

These samples are abbreviated, mock versions of the full brand voice guides that I create for my clients. For the sake of brevity, these samples often exclude important sections such as mission and vision statements, common copy situation examples, word springboards, and formatting and grammar guidelines.

Read More
Takeaways on Startups, Marketing & Female Success from Create & Cultivate LA

At the beginning of May, I attended the Create & Cultivate conference in downtown LA. If you follow me over on Instagram, you already know that I spent all day gushing over the impeccable decor, pop-up shops and endless snacks. And then, of course, there were the crowds of creative women in attendance (500, to be exact), and the inspiring speakers that came to drop knowledge bomb after knowledge bomb. Honestly, for this introvert, it was overwhelming – in both incredibly positive and slightly negative ways.

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