Brand Voice Strategist & Copywriter

I'm Theresa – a brand strategist, community builder, creativity enthusiast, and wordsmith.


After cutting my teeth at a creative agency, I set out to do things a little differently (hello, life motto.) I became an entrepreneur.

Every day, as I struggled, celebrated, and consumed more Diet Coke than I care to divulge...I was researching, testing and measuring. Turns out, bootstrapping a few successful businesses is an accelerated, practical course in all things branding, sales, advertising, public relations, and more.

Now, I get to put my logical brain and creative nature  to work by helping other small businesses develop unique brands and killer messaging. For over four years, I’ve been refining my signature Brand Book service specifically to serve small business owners. The process is strategically designed to build a brand that matters, and equip you with the tools to create messaging that breaks through the noise to reach your audience.

Most of my days are spent in my home office, dogs at my feet and red pen tucked into a messy ponytail. Others find me in downtown Tucson at the Creative Tribe studio, meeting with my team and hosting workshops. Thankfully, every day includes snacks and Harry Potter references.



Creative Tribe is a community of creative women that connect offline & learn through hands-on workshops


Born & raised in the Maryland suburbs of Washington D.C., before moving to Chicago and Tucson


My weapon of choice is a well-stocked bookshelf, from political autobiographies to fantasy novels